This is a concept and pitch developed for Saiga Roasters, with the primary objective of creating a coffee brand that embodies a classic yet timeless aesthetic. The goal was to strike a balance between tradition and modernity.
To achieve this, I designed an iconic emblem and seal that serve as the brand's core visual identity, accompanied by complementary patterns that reinforce the brand's personality. Additionally, I employed a bold and carefully selected color palette to ensure that the brand maintains a fresh and contemporary feel.
